Herve Leger by Max Azria - Fall Winter 2011

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Hervé Léger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Hervé Léger by Max Azria look is designed with the iconic bandage dress in mind, seamlessly sculpting the female silhouette with signature banding construction. Paying tribute to a modern femininity while maintaining the houses heritage, Hervé Léger by Max Azria makes an unforgettable statement.

Originally founded in 1985, Hervé Léger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Azria relaunched the Hervé Léger label with his own designs, which were quickly embraced by todays most renowned style-setters, including Kate Hudson, Diane Kruger, Beyoncé Knowles, Rihanna, Kate Bosworth, Kate Winslet, Rachel Weisz and Blake Lively.

Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards. ;